Well, here we are again folks! Another holiday season is here and about to be gone, along with another year. Lately, I've been in a retrospective state of mind, like many others, I think, wondering where the year has gone so quickly. As I think about the goals I set for myself at the beginning of the year, it makes me feel so good to know that I've accomplished much of what I set out to do this year, what about you?
More than just accomplishing tasks or goals, I really set out to find my true happiness this year. In keeping with accomplishing a task that can take a lifetime to accomplish, I think I did pretty good this year.
My online business has come a long way from just one year ago. I am still very committed to making it a success, which, from what I understand, is a task in and of itself since most businesses fail the very first year. After the business storms I've weathered this year, it's not hard to see why.
It's so very hard to stay committed when times are tough and no one seems to be paying attention to you or your business. Trust me when I tell you, there have been times this year when I was tempted to just throw in the towel and rush back, as quickly as possible, to my old corporate organization. When you get used to security, it's really tough to give up security; especially a paycheck you can count on every two weeks like clockwork.
Yes, indeed, when you know your mortgage is due in seven days and you aren't sure your month end sales will gross you the money you need to get that payment in on time, the first thing you want to do is cry, "uncle, alright, now give me my money!" but, then you get that order online or you receive a phone call from an old customer who would like to make a purchase or you meet that person by chance who really 'gets you' or your products and then you're reminded of the reason why you set out on this crazy venture in the first place.
Why, you ask? Because if you have that true entrepreneurial spirit, you know that calling your own shots and flying by the seat of your pants is worth the risk. The potential reward is worth all of the struggle. The possibility that just around the corner is your big break is the reason why you keep believing that one day, one day soon, you will have proof positive that this will all have been worth it. Because, you are a Rhinocerous! You claim with unbridled glee, you have grown a thick skin, little did you know and not a cow.
Now, after all of that is said and done, have a look at my newly updated website! www.lapoluxuryspabaskets.com
Thursday, December 25, 2008
Sunday, November 23, 2008
Ecommerce
In Mkt 595, we received an article chronicling what appears to be the demise of online commerce. The article states that this month, market share for ecommerce has only seen a 1% profit. Not only that, for the last six months, there has been a continual slow down in growth rates of ecommerce.
I know that some would say this is just another 'sign of the times' but, I actually think this is contradictory to the times.
My main reason for that belief is in my point of view, during these times of economic adversity, ecommerce should actually be thriving.
1. When you shop online, most likely you will receive better deals
2. When shopping online, most sites, nowadays offer some sort of discount on shipping or free shipping altogether, just to give you more value for your dollar.
3. When shopping online, this may be easier than onsite -although I daresay the reason I'm about to mention is a double-edged sword- if you know what you're looking for, chances are, there is less of an opportunity for impulse buys (though I know some disagree). If there is less impulse buying, more money has the potential to be saved.
4. When shopping online, how about that 'convenience factor'? It's getting colder outside, so the most natural inclination is to 'nest'. If you're ordering online, you don't have to pile on the layers of clothing, brave the elements, use unnecessary gas, fight for or pay for parking, stand in long lines, deal with screaming babies, the list could go on.
I think I have made my point why we should all be shopping from our seat instead of on our feet. Don't you? http://lapoluxury.soulpurpose.net
Check it out. You'll be glad you did!
Here's James' article: http://www.comscore.com/press/release.asp?press=2588
I know that some would say this is just another 'sign of the times' but, I actually think this is contradictory to the times.
My main reason for that belief is in my point of view, during these times of economic adversity, ecommerce should actually be thriving.
1. When you shop online, most likely you will receive better deals
2. When shopping online, most sites, nowadays offer some sort of discount on shipping or free shipping altogether, just to give you more value for your dollar.
3. When shopping online, this may be easier than onsite -although I daresay the reason I'm about to mention is a double-edged sword- if you know what you're looking for, chances are, there is less of an opportunity for impulse buys (though I know some disagree). If there is less impulse buying, more money has the potential to be saved.
4. When shopping online, how about that 'convenience factor'? It's getting colder outside, so the most natural inclination is to 'nest'. If you're ordering online, you don't have to pile on the layers of clothing, brave the elements, use unnecessary gas, fight for or pay for parking, stand in long lines, deal with screaming babies, the list could go on.
I think I have made my point why we should all be shopping from our seat instead of on our feet. Don't you? http://lapoluxury.soulpurpose.net
Check it out. You'll be glad you did!
Here's James' article: http://www.comscore.com/press/release.asp?press=2588
Saturday, November 22, 2008
Thursday, November 6, 2008
MLM at its' best!
Multilevel marketing doesn't get much, if any respect in the world of business. I'm not quite sure why. It's totally legitimate as long as there is an exchange of product and/or services. Sure, there have been some bad apples who sully the profession but, what profession exists that has never had people in that profession perform in such a way as to put a blight on the whole profession. Even when that happens, the profession continues and respect is doled out based on what most of those within that profession do. Not Multilevel marketing though.
Both Donald Trump and Robert Kiyosaki are huge supporters of multi-level marketing, but they choose to call it Network Marketing. As far as they are concerned, network marketing is the only way to truly create an empire. Anyone who has intentions on becoming a multimillionaire must engage in network marketing. Such as it is, the definition of network marketing is to share an opportunity with another (or more accurately, many others) and receive compensation for introducing someone to this opportunity that they decide to take advantage of and leverage for their success.
It seems as though we prefer traditional methods of being paid for a hard days work, punching a clock and not messing with that whole traditional idea. It seems as though it is inconceivable to share an opportunity with someone else, whether it is the opportunity to start your own business, the opportunity to avail oneself of life changing products such as vitamins, herbal remedies, makeup, spa products, etc, and be compensated for helping someone improve their life. When mentioning the opportunity to start your own business and change your life, fire your boss, set your hours as you see fit, work as hard as you want (or not), I'm often met with frowns and suspicion as to "what my real motives are" as though I'm not above board and totally legitimate in my quest to build my own business by helping you improve your life, whether it is by starting your own business or purchasing one of my products.
It may be difficult but follow me here. Isn't this exactly what Obama just did with his brilliant multichannel media campaign? The only difference is, he wasn't offering us (his supporters) the opportunity to start our own business. He offered us-through his brilliant use of the internet and mobile texting-the opportunity to help him financially in order for us to have the opportunity to have him as our next President of the United States of America. Brilliant! So many of us bought into the idea of helping this person we felt was worthy of this help that he was able to raise $659 million dollars ($150 million in one month alone) that would enable him to get the word out to enough voters so as to bring about change of historical proportions. This, my friends, is network marketing at it's finest hour. I wonder if it can ever be done with this degree of success again. He didn't let up! The campaign was like a machine. From personal experience, once you gave to the campaign, they kept urging you to give again and again, even providing incentive (the rally tickets, improving the state of America, change, etc) to compel us (me) to keep digging in my pockets even when I knew I couldn't afford to because he compelled us (me and many like me) to believe in his mission.
I'm sure I've gone on far too long about this subject but my point is that there is more than one way to 'skin a cat' if you will. The traditional and current multichannel marketing methods seem to still be encased in one little area when there is so much more to be had.
We had a speaker a couple of weeks ago telling his story about the agony that most CMOs and Heads of Marketing go through when trying to determine who will get credit for a sale when there are various channels that the customer may have used before making the final purchase as well as the possibility of returns.
In Network Marketing, that is not an issue. Regardless of where the customer purchases or possibly returns the merchandise, the credit goes to the person with whom that customer began their relationship pertaining to the product. How? Simple. When the relationship is initiated with a consultant, that consultant has an ID number. If the customer makes a purchase, more than likely they will want to purchase from the person they initiated with (at least 90% of the time) due to comfort levels and most especially when a large purchase is involved. Upon purchase, credit is given to the ID number which belongs to a consultant who is usually on a team that leads to a director or head of marketing. The consultant gets credit for making the sale due to the ID and credit is also doled out to that consultant's 'upline' which could be a director, team leader, executive, etc. The same is true for a return. That credit would be taken away from the ID and upline. I'm not sure why this isn't the norm in traditional marketing but...doesn't it make sense?
I found this article referring to Obama and how his marketing campaign influenced the election. Check it out. http://www.google.com/bookmarks/url?url=http://discussionleader.hbsp.com/quelch/2008/11/how_better_marketing_elected_b.html&ei=pSEUSY6qK5qWMsL2oDA&sig2=642USb_VrVC-pFFMT5Te3g&ct=b
Both Donald Trump and Robert Kiyosaki are huge supporters of multi-level marketing, but they choose to call it Network Marketing. As far as they are concerned, network marketing is the only way to truly create an empire. Anyone who has intentions on becoming a multimillionaire must engage in network marketing. Such as it is, the definition of network marketing is to share an opportunity with another (or more accurately, many others) and receive compensation for introducing someone to this opportunity that they decide to take advantage of and leverage for their success.
It seems as though we prefer traditional methods of being paid for a hard days work, punching a clock and not messing with that whole traditional idea. It seems as though it is inconceivable to share an opportunity with someone else, whether it is the opportunity to start your own business, the opportunity to avail oneself of life changing products such as vitamins, herbal remedies, makeup, spa products, etc, and be compensated for helping someone improve their life. When mentioning the opportunity to start your own business and change your life, fire your boss, set your hours as you see fit, work as hard as you want (or not), I'm often met with frowns and suspicion as to "what my real motives are" as though I'm not above board and totally legitimate in my quest to build my own business by helping you improve your life, whether it is by starting your own business or purchasing one of my products.
It may be difficult but follow me here. Isn't this exactly what Obama just did with his brilliant multichannel media campaign? The only difference is, he wasn't offering us (his supporters) the opportunity to start our own business. He offered us-through his brilliant use of the internet and mobile texting-the opportunity to help him financially in order for us to have the opportunity to have him as our next President of the United States of America. Brilliant! So many of us bought into the idea of helping this person we felt was worthy of this help that he was able to raise $659 million dollars ($150 million in one month alone) that would enable him to get the word out to enough voters so as to bring about change of historical proportions. This, my friends, is network marketing at it's finest hour. I wonder if it can ever be done with this degree of success again. He didn't let up! The campaign was like a machine. From personal experience, once you gave to the campaign, they kept urging you to give again and again, even providing incentive (the rally tickets, improving the state of America, change, etc) to compel us (me) to keep digging in my pockets even when I knew I couldn't afford to because he compelled us (me and many like me) to believe in his mission.
I'm sure I've gone on far too long about this subject but my point is that there is more than one way to 'skin a cat' if you will. The traditional and current multichannel marketing methods seem to still be encased in one little area when there is so much more to be had.
We had a speaker a couple of weeks ago telling his story about the agony that most CMOs and Heads of Marketing go through when trying to determine who will get credit for a sale when there are various channels that the customer may have used before making the final purchase as well as the possibility of returns.
In Network Marketing, that is not an issue. Regardless of where the customer purchases or possibly returns the merchandise, the credit goes to the person with whom that customer began their relationship pertaining to the product. How? Simple. When the relationship is initiated with a consultant, that consultant has an ID number. If the customer makes a purchase, more than likely they will want to purchase from the person they initiated with (at least 90% of the time) due to comfort levels and most especially when a large purchase is involved. Upon purchase, credit is given to the ID number which belongs to a consultant who is usually on a team that leads to a director or head of marketing. The consultant gets credit for making the sale due to the ID and credit is also doled out to that consultant's 'upline' which could be a director, team leader, executive, etc. The same is true for a return. That credit would be taken away from the ID and upline. I'm not sure why this isn't the norm in traditional marketing but...doesn't it make sense?
I found this article referring to Obama and how his marketing campaign influenced the election. Check it out. http://www.google.com/bookmarks/url?url=http://discussionleader.hbsp.com/quelch/2008/11/how_better_marketing_elected_b.html&ei=pSEUSY6qK5qWMsL2oDA&sig2=642USb_VrVC-pFFMT5Te3g&ct=b
Thursday, October 23, 2008
Ok, I'm done feeling sorry for myself. I've been following my personal website and the school website projects I'm conducting with google analytics.
Unless I'm not clicking on the correct report, I must admit to being a bit disappointed. I thought analytics would allow me to see exactly who was visiting my site and when. The only thing I've been able to see so far is how many hits I have. I've been researching all the other ways I can analyze and hopefully improve my site in order to please/convert visitors into customers. I must say, the "free shipping" proposal is not an unreasonable one. If a customer is ordering $100 or more in product from my website, I think paying $6.50 for them to receive their product is not a bad exchange, huh? So, thank you James, for bringing this to my attention. It doesn't always have to be about profit, I'm finding.
Right now, it's more about getting product in the hands of the public. This is the only way to truly spread the word. It's most important to have people touching, smelling and experiencing the products so they can talk about them, fall in love with them and want to have them in their life always.... ahhh, what a concept, eh?
In my interactive marketing course, this week, it was all about analyzing the data. The big question is, 'at what point in their web shopping experience did your website lose the customer or cause them to abandon the activity in which they were engaged?'
The other big question was, 'what is the efficacy behind using multiple channels to get the sale and how do you measure which channel was most effective?' This was a very intriguing presentation/discussion. In any sort of sales these days, any sort of physical experience with the product before the actual purchase would be a desired situation for the marketer/business owner, right? So why take away the most common/easiest way to experience (to a small degree) the product, which is normally in the catalog that is mailed out to the consumer on a regular basis?
It seemed as though some of my classmates felt that the catalog is a dying method of marketing. The instructors for the night shot that theory down, poste haste. I completely agree. I also felt that this phrase "the pass along" doesn't truly indicate the importance of that catalog landing in the hands of someone that it wasn't necessarily mailed to but... the person became a customer after seeing the catalog.
Case in point: One of my colleagues in the MLM business lives in Coral Springs, Fla. She had mailed out catalogs and even left some catalogs at her dentist's office. She received a call from a man who had found her catalog at a fast food restaurant and wanted to order the products for his wife. How cool is that? My colleague had no clue how her catalogue had made it to this area of town for he was much further away than it seemed reasonable for her catalog to travel based on the original location but, she didn't question it. She took the order, counted her blessings and continues (to this day) to spread her catalogs far and wide.
That just reinforces...you just never know who you will touch with those direct mail campaigns...you just never know. I'm still looking for an article so I'll be back. In the meantime, enjoy having a look at another of my websites. There's lots of healthy stuff on there ( I personally recommend Projoba Pollenburst- item # pj330 if for any reason you need to boost your energy levels naturally-it's made with green tea and flower pollen, ahhh)... www.youngevityonline.com/rhondae
Unless I'm not clicking on the correct report, I must admit to being a bit disappointed. I thought analytics would allow me to see exactly who was visiting my site and when. The only thing I've been able to see so far is how many hits I have. I've been researching all the other ways I can analyze and hopefully improve my site in order to please/convert visitors into customers. I must say, the "free shipping" proposal is not an unreasonable one. If a customer is ordering $100 or more in product from my website, I think paying $6.50 for them to receive their product is not a bad exchange, huh? So, thank you James, for bringing this to my attention. It doesn't always have to be about profit, I'm finding.
Right now, it's more about getting product in the hands of the public. This is the only way to truly spread the word. It's most important to have people touching, smelling and experiencing the products so they can talk about them, fall in love with them and want to have them in their life always.... ahhh, what a concept, eh?
In my interactive marketing course, this week, it was all about analyzing the data. The big question is, 'at what point in their web shopping experience did your website lose the customer or cause them to abandon the activity in which they were engaged?'
The other big question was, 'what is the efficacy behind using multiple channels to get the sale and how do you measure which channel was most effective?' This was a very intriguing presentation/discussion. In any sort of sales these days, any sort of physical experience with the product before the actual purchase would be a desired situation for the marketer/business owner, right? So why take away the most common/easiest way to experience (to a small degree) the product, which is normally in the catalog that is mailed out to the consumer on a regular basis?
It seemed as though some of my classmates felt that the catalog is a dying method of marketing. The instructors for the night shot that theory down, poste haste. I completely agree. I also felt that this phrase "the pass along" doesn't truly indicate the importance of that catalog landing in the hands of someone that it wasn't necessarily mailed to but... the person became a customer after seeing the catalog.
Case in point: One of my colleagues in the MLM business lives in Coral Springs, Fla. She had mailed out catalogs and even left some catalogs at her dentist's office. She received a call from a man who had found her catalog at a fast food restaurant and wanted to order the products for his wife. How cool is that? My colleague had no clue how her catalogue had made it to this area of town for he was much further away than it seemed reasonable for her catalog to travel based on the original location but, she didn't question it. She took the order, counted her blessings and continues (to this day) to spread her catalogs far and wide.
That just reinforces...you just never know who you will touch with those direct mail campaigns...you just never know. I'm still looking for an article so I'll be back. In the meantime, enjoy having a look at another of my websites. There's lots of healthy stuff on there ( I personally recommend Projoba Pollenburst- item # pj330 if for any reason you need to boost your energy levels naturally-it's made with green tea and flower pollen, ahhh)... www.youngevityonline.com/rhondae
Thursday, October 16, 2008
Simon says..."the best way to get your site ranking up is...SEO"
The focus of my two marketing courses of late has been SEO. I thought I would share this article that was sent to me.
http://smallbusiness.logoworks.com/newsletter/index.php/06/2008/03/7-steps-to-great-rankings-on-google/?intsrc=M6%7CNL%7C150
So my next question is...what happens when you're doing everything you think you're supposed to be doing by the standards given and you're still not popular enough to be ranked higher than what you already are?
Can I just say that it truly SUCKED when I found out that rankings are nothing more than popularity contests? Have I already shared how much I hate that notion? If so, sorry but what does a person have to do just to get ahead?
You follow the rules, you do what you're told and then BAM, oh, yeah, you've gotta be popular too. SUCKS!!! Especially for those of us who have never been popular. Now we have to jump through even more hoops in an effort to be popular.
http://smallbusiness.logoworks.com/newsletter/index.php/06/2008/03/7-steps-to-great-rankings-on-google/?intsrc=M6%7CNL%7C150
So my next question is...what happens when you're doing everything you think you're supposed to be doing by the standards given and you're still not popular enough to be ranked higher than what you already are?
Can I just say that it truly SUCKED when I found out that rankings are nothing more than popularity contests? Have I already shared how much I hate that notion? If so, sorry but what does a person have to do just to get ahead?
You follow the rules, you do what you're told and then BAM, oh, yeah, you've gotta be popular too. SUCKS!!! Especially for those of us who have never been popular. Now we have to jump through even more hoops in an effort to be popular.
Wednesday, October 8, 2008
Mkt 798
In class this evening, we had a presenter Randall Coe, VP Marketing for Bosch. I just have to say that I couldn't relate his presentation and talking points to the project we are working on for this course in 798 nor did I feel I could relate it for use in my business model.
It was evident that Mr. Coe knew his stuff. He was well versed in the intricacies of courting the retailer, knowing where is target market shopped and their behavior.
My burning question is: How do his "big idea" strategies relate to me. I'm still processeing the information so perhaps after I've had more time to digest the presentation, I will be able to take more from his presentation.
I want to be sure that I'm clearly understood when I say I couldn't relate. Ididn't mean the information wasn't valuable. I'm sure that other students were able to take away valuable information that will help them in their business. I simply say that I could not relate his ideas and philosophies to that of the small business owner who is...me.
A couple of things I did garner from the discussion were basic philosophies that are in practice within Bosch.
1. Growth profit fuels innovation- I agree with this because without making money, a red hole is created wherein your activity at the bank shows a steady outflowing of cash vs influx. There is also less or no money to use to go forward with the vision of the company.
2. Segments are about behavior- This is also true. When you identify a segment, especially the desired segment, you, as a business owner must go out of your way to learn about the behavior practiced that will bring about your (the company) desired effect...conversion as well as repeat and loyal spending customers.
3. How to maintain price integrity- Now this is a concept I believe I'm struggling with for some reason. In my opinion, maintaining price integrity is a fine line when you have to consider your profit margin. Sure you want your customer to feel they are getting great value for their money but, at the same time, you want them to value your product as a product that is of the finest quality and sometimes you have to pay more to get the best quality. I suspect this may be of interest to "niche" retailers. For example, what about jewelry retailers-specifically, diamond retailers. If I, as the consumer, go to a diamond retailer and find a diamond that is 1/2 or even 1/3 the price that it is listed with another retailer who is considered to be a quality retailer, I, as the consumer will immediately begin to wonder, "what's wrong with this diamond? Is it a real diamond, is it flawed more than the jeweler will admit",and so on and so forth. So, that is why I say maintaining price integrity is a fine line-for the previously stated reason.
Do you all agree with me? I'm curious.
I have a wonderful article I would like to share. I will post it shortly. Thank you for stopping by!
http://feeds.feedburner.com/~r/smallbusinessbranding/~3/417695775/
Rhonda
It was evident that Mr. Coe knew his stuff. He was well versed in the intricacies of courting the retailer, knowing where is target market shopped and their behavior.
My burning question is: How do his "big idea" strategies relate to me. I'm still processeing the information so perhaps after I've had more time to digest the presentation, I will be able to take more from his presentation.
I want to be sure that I'm clearly understood when I say I couldn't relate. Ididn't mean the information wasn't valuable. I'm sure that other students were able to take away valuable information that will help them in their business. I simply say that I could not relate his ideas and philosophies to that of the small business owner who is...me.
A couple of things I did garner from the discussion were basic philosophies that are in practice within Bosch.
1. Growth profit fuels innovation- I agree with this because without making money, a red hole is created wherein your activity at the bank shows a steady outflowing of cash vs influx. There is also less or no money to use to go forward with the vision of the company.
2. Segments are about behavior- This is also true. When you identify a segment, especially the desired segment, you, as a business owner must go out of your way to learn about the behavior practiced that will bring about your (the company) desired effect...conversion as well as repeat and loyal spending customers.
3. How to maintain price integrity- Now this is a concept I believe I'm struggling with for some reason. In my opinion, maintaining price integrity is a fine line when you have to consider your profit margin. Sure you want your customer to feel they are getting great value for their money but, at the same time, you want them to value your product as a product that is of the finest quality and sometimes you have to pay more to get the best quality. I suspect this may be of interest to "niche" retailers. For example, what about jewelry retailers-specifically, diamond retailers. If I, as the consumer, go to a diamond retailer and find a diamond that is 1/2 or even 1/3 the price that it is listed with another retailer who is considered to be a quality retailer, I, as the consumer will immediately begin to wonder, "what's wrong with this diamond? Is it a real diamond, is it flawed more than the jeweler will admit",and so on and so forth. So, that is why I say maintaining price integrity is a fine line-for the previously stated reason.
Do you all agree with me? I'm curious.
I have a wonderful article I would like to share. I will post it shortly. Thank you for stopping by!
http://feeds.feedburner.com/~r/smallbusinessbranding/~3/417695775/
Rhonda
Conversions
In both of my MKT courses, we discussed using SEO to generate conversions, I found this cool link, http://smallbusiness.att.yahoo.com/r-article-a-113050-m-3-sc-17-7_deadly_design_sins_that_can_kill_your_conversions-i , that gives a little more detail about conversions and things that will for sure keep you from getting them.
This is certainly something we want to pay attention to if we want to make sure we are making the best use of keywords, SEO and the like. Do you agree?
After talking with Matt in my interactive marketing class last week, I realized what I needed to do in order to remove the ghost link that was showing up on google. He told me it was a '404' which was a page to nowhere. I wasn't sure what to call it but I suppose I learned a new term. The term is used to refer to a page or link that -when clicked- is an empty page. This can discourage visitors that are navigating or trying to navigate to/on your website. This can be a killer if you're trying to convert a 'surfer' or 'information seeker' into a returning or loyal customer.
And isn't that what every web host wants, loyal customers...lots of 'em?
This is certainly something we want to pay attention to if we want to make sure we are making the best use of keywords, SEO and the like. Do you agree?
After talking with Matt in my interactive marketing class last week, I realized what I needed to do in order to remove the ghost link that was showing up on google. He told me it was a '404' which was a page to nowhere. I wasn't sure what to call it but I suppose I learned a new term. The term is used to refer to a page or link that -when clicked- is an empty page. This can discourage visitors that are navigating or trying to navigate to/on your website. This can be a killer if you're trying to convert a 'surfer' or 'information seeker' into a returning or loyal customer.
And isn't that what every web host wants, loyal customers...lots of 'em?
Tuesday, October 7, 2008
Google vs Yahoo
Google seems to be all the rage. Everyone loves google, it's all about google. Does this mean I am the last man (person) standing to still be using yahoo as my primary search engine? I mean, what is the real difference between the two? Well, we know that it's a popularity contest right? But aren't they equally popular? I feel as though it depends on your service provider. Since I'm primarily with SBC, I naturally turned to yahoo as my first point of reference when I started all this internet/search engine op/browser/hosting/marketing, etc.
They (yahoo) seem to have information that is just as good as google's. When I enter information in the search engine, whether it is Google or Yahoo, I get the same information so why is one better than the other?
I know, I know, Google is taking over the world, they have even become a verb! How many people do you hear saying, "No worries, I'll just 'google it'." on a regular basis?
Yahoo hasn't become a verb. I don't hear people saying, "No worries, I'll just 'yahoo it'." That doesn't even sound right come to think of it.
So, am I to conclude that because 'google it' sounds better, they are more popular and will hence, be taking over the world in the near future? If that's the case, I guess Yahoo had better get on it and find a way to 'verbalize' their name.
I know I've been going on and on about which search engine is better but I've been wondering about links lately too. Check out this link I found which gives information about SEO, exchange links and getting more traffic to your site.
http://www.outranksmart.com/
They (yahoo) seem to have information that is just as good as google's. When I enter information in the search engine, whether it is Google or Yahoo, I get the same information so why is one better than the other?
I know, I know, Google is taking over the world, they have even become a verb! How many people do you hear saying, "No worries, I'll just 'google it'." on a regular basis?
Yahoo hasn't become a verb. I don't hear people saying, "No worries, I'll just 'yahoo it'." That doesn't even sound right come to think of it.
So, am I to conclude that because 'google it' sounds better, they are more popular and will hence, be taking over the world in the near future? If that's the case, I guess Yahoo had better get on it and find a way to 'verbalize' their name.
I know I've been going on and on about which search engine is better but I've been wondering about links lately too. Check out this link I found which gives information about SEO, exchange links and getting more traffic to your site.
http://www.outranksmart.com/
Monday, September 29, 2008
Harder than I thought
This internet marketing is not as easy as I thought it would be. I'm interested in making the best use of my web pages to increase business. What I'm finding out is that no matter what, at some point, you have to be face to face, palm to palm, energy to energy with people in order to drive traffic to your site. Ultimately, the online business becomes a success after you nurture it the old fashioned way...WOM.
People say WOMM is new but really, it isn't. It is simply gaining the respect it has long deserved as a true measure of success in business. It is the one channel of marketing that is the most sincere. You know why? Because people will be honest in their opinions of how they feel about your product if you- or anyone - ask (s) them.
Internet marketing, I'm finding out, is a much more rare venture (and success) than I knew. I just figured, since everyone is so into the internet and personally, I do most of my shopping via the internet, it must be a worthwhile channel to venture into.
We hear so much about the success of Google that it just seemed a natural transition for me to believe that everyone must be doing this...apparently not.
As far as the bujii product is concerned, my first inclination was RFP 3. A brand extension seems to be the best way to fold this product into as many lives as possible. I understand that the marketers want to appeal to a niche market but do they really need to exclude other markets that may benefit from the use of the organic ingredients in the product? I'm just thinking out loud...
I was thinking that the various descriptions given for what it will treat can be translated into the lives of anyone who ventures outside during the summer months. I still have a lot that I would like to research about my possible proposition but just off the top of my head, the product label described the wash as an exfoliator (everyone needs to properly clean the skin of any surface bacteria), anti-itch (this could treat mosquito bites as well as the primary use for the poison ivy), anti-inflammatory (any sort of bite may become inflamed also).
These were just my initial thoughts on the product. I am very interested in developing this further but I must say, I am straddling the fence at this point.
People say WOMM is new but really, it isn't. It is simply gaining the respect it has long deserved as a true measure of success in business. It is the one channel of marketing that is the most sincere. You know why? Because people will be honest in their opinions of how they feel about your product if you- or anyone - ask (s) them.
Internet marketing, I'm finding out, is a much more rare venture (and success) than I knew. I just figured, since everyone is so into the internet and personally, I do most of my shopping via the internet, it must be a worthwhile channel to venture into.
We hear so much about the success of Google that it just seemed a natural transition for me to believe that everyone must be doing this...apparently not.
As far as the bujii product is concerned, my first inclination was RFP 3. A brand extension seems to be the best way to fold this product into as many lives as possible. I understand that the marketers want to appeal to a niche market but do they really need to exclude other markets that may benefit from the use of the organic ingredients in the product? I'm just thinking out loud...
I was thinking that the various descriptions given for what it will treat can be translated into the lives of anyone who ventures outside during the summer months. I still have a lot that I would like to research about my possible proposition but just off the top of my head, the product label described the wash as an exfoliator (everyone needs to properly clean the skin of any surface bacteria), anti-itch (this could treat mosquito bites as well as the primary use for the poison ivy), anti-inflammatory (any sort of bite may become inflamed also).
These were just my initial thoughts on the product. I am very interested in developing this further but I must say, I am straddling the fence at this point.
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