This internet marketing is not as easy as I thought it would be. I'm interested in making the best use of my web pages to increase business. What I'm finding out is that no matter what, at some point, you have to be face to face, palm to palm, energy to energy with people in order to drive traffic to your site. Ultimately, the online business becomes a success after you nurture it the old fashioned way...WOM.
People say WOMM is new but really, it isn't. It is simply gaining the respect it has long deserved as a true measure of success in business. It is the one channel of marketing that is the most sincere. You know why? Because people will be honest in their opinions of how they feel about your product if you- or anyone - ask (s) them.
Internet marketing, I'm finding out, is a much more rare venture (and success) than I knew. I just figured, since everyone is so into the internet and personally, I do most of my shopping via the internet, it must be a worthwhile channel to venture into.
We hear so much about the success of Google that it just seemed a natural transition for me to believe that everyone must be doing this...apparently not.
As far as the bujii product is concerned, my first inclination was RFP 3. A brand extension seems to be the best way to fold this product into as many lives as possible. I understand that the marketers want to appeal to a niche market but do they really need to exclude other markets that may benefit from the use of the organic ingredients in the product? I'm just thinking out loud...
I was thinking that the various descriptions given for what it will treat can be translated into the lives of anyone who ventures outside during the summer months. I still have a lot that I would like to research about my possible proposition but just off the top of my head, the product label described the wash as an exfoliator (everyone needs to properly clean the skin of any surface bacteria), anti-itch (this could treat mosquito bites as well as the primary use for the poison ivy), anti-inflammatory (any sort of bite may become inflamed also).
These were just my initial thoughts on the product. I am very interested in developing this further but I must say, I am straddling the fence at this point.
