I know that I normally write about health related issues and how supplements can enhance and elongate your life but today, well today, my mind is on a different sort of enhancement to your life-specifically, your wallet.
What do Puffy, Eve, 50 Cent, Nelly, Naughty by Nature, Gwen Stefani, Jennifer Lopez, Jessica Simpson, Jay-Z and Beyonce all have in common. It should be a pretty easy observation but just in case it isn't...they are all entrepreneurs.
It's pretty amazing when you think about it. All of these people have created multiple streams of income through marketing. They all took the one check they were receiving as a result of singing or rapping and parlayed that into multiple streams of income wherein, they receive checks for the many ventures they have embarked on as a result of their hard work and marketing efforts. That's one tenet I want to impress upon you through this reading.
These people were visionaries in that they were able to see that they could leverage one income and turn it into-at the very least-two.
Even other entertainers such as Kimora Lee Simmons-who started out as a model and is truly one of the pioneers of our generation, Serena Williams-professional tennis player and Sara Jessica Parker-actress, realized how beneficial it would be to leverage their income in return for more.
Not only did they leverage their income, they personally branded themselves so brilliantly that the other projects they've taken on that have net them multiple streams of income seemed almost...well, seamless in their simplicity.
Because they had achieved celebrity status, the marketing efforts of their respective PR teams was really an easy task. They simply had to promote their message to the appropriate audience effectively-which is a simple implementation of the 4 P's of marketing and 1 and done. The sales practically became passive and residual income for them.
The product (the entertainer and their line of clothing, cologne, etc.) was promoted (commercials, billboards,etc) for the right price (whatever number they felt would be comfortable for the intended consumer) and the message was placed (everywhere) with the right audience. If you already have a platform, in all honesty, the world becomes your target market because you just never know who you have touched with your talent/skills. A celebrity can literally throw spaghetti against the wall to see what sticks in instances like these because celebrities have far-reaching influence.
Now, I put all of the above information out for your consumption to get you thinking. As an entrepreneur who doesn't have a following, it's really incumbent on you to find your audience and nurture them. Once you, as an everyday entrepreneur find your niche audience, you have the potential to be just as golden as the celebrities that have a loyal following as well. Heck, if you think about it, those celebrities worked just as hard at their first job as a lot of nine to five employees do everyday. The difference is that their first job really created an opportunity for them to accumulate that passive and residual income they now enjoy. You and I can do that too. We simply have to rely on the product being really good and our personalities making such an impact on those we come into contact with that they too will want to have us and our products in their life in some tangible way.
That's really the only difference when you look at it. Celebrities have followers that like what they do for their day job. So they follow them to their other job to try to capture a piece of them. Some may even believe that by buying a celebrity's cologne or clothes that makes them more like the celebrity they envy or revere.
Everyday entrepreneurs have followers who like what they have to offer which, in my opinion, has a lot more depth to it. Most entrepreneurs have a tangible service or product that genuinely improves the lives of those they share it with. They aren't just selling something to be selling something because they know they can make a buck.
I guess this is my food for thought for today. What do you think?
