In both of my MKT courses, we discussed using SEO to generate conversions, I found this cool link, http://smallbusiness.att.yahoo.com/r-article-a-113050-m-3-sc-17-7_deadly_design_sins_that_can_kill_your_conversions-i , that gives a little more detail about conversions and things that will for sure keep you from getting them.
This is certainly something we want to pay attention to if we want to make sure we are making the best use of keywords, SEO and the like. Do you agree?
After talking with Matt in my interactive marketing class last week, I realized what I needed to do in order to remove the ghost link that was showing up on google. He told me it was a '404' which was a page to nowhere. I wasn't sure what to call it but I suppose I learned a new term. The term is used to refer to a page or link that -when clicked- is an empty page. This can discourage visitors that are navigating or trying to navigate to/on your website. This can be a killer if you're trying to convert a 'surfer' or 'information seeker' into a returning or loyal customer.
And isn't that what every web host wants, loyal customers...lots of 'em?
1 comment:
Seven excellent tips. The list of advice grows longer but these are seven essentials. Thanks for sharing.
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