In Mkt 595, we received an article chronicling what appears to be the demise of online commerce. The article states that this month, market share for ecommerce has only seen a 1% profit. Not only that, for the last six months, there has been a continual slow down in growth rates of ecommerce.
I know that some would say this is just another 'sign of the times' but, I actually think this is contradictory to the times.
My main reason for that belief is in my point of view, during these times of economic adversity, ecommerce should actually be thriving.
1. When you shop online, most likely you will receive better deals
2. When shopping online, most sites, nowadays offer some sort of discount on shipping or free shipping altogether, just to give you more value for your dollar.
3. When shopping online, this may be easier than onsite -although I daresay the reason I'm about to mention is a double-edged sword- if you know what you're looking for, chances are, there is less of an opportunity for impulse buys (though I know some disagree). If there is less impulse buying, more money has the potential to be saved.
4. When shopping online, how about that 'convenience factor'? It's getting colder outside, so the most natural inclination is to 'nest'. If you're ordering online, you don't have to pile on the layers of clothing, brave the elements, use unnecessary gas, fight for or pay for parking, stand in long lines, deal with screaming babies, the list could go on.
I think I have made my point why we should all be shopping from our seat instead of on our feet. Don't you? http://lapoluxury.soulpurpose.net
Check it out. You'll be glad you did!
Here's James' article: http://www.comscore.com/press/release.asp?press=2588
2 comments:
I loved the "shopping from our seat instead of on our feet" line. I hope you use this on your website. Is this something you cam e up with?
it's one of the taglines our company uses when we do home parties. We feel as though the reason we come to the home to do presentations is to get a little closer to the customer as well as make life easier. We had to come up with a catchy phrase that would attract attention and make people think at the same time. When you think about it, it's quite a reasonable statement, especially with this weather. Why go out when you don't have to. I've taken much of your advice to heart and come up with some new features for my business in the new year. I've gained unbelievable value from your class and it still has me thinking everyday about different ways to reach my customers. Thank you James.
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